about
Plug and Play end-to-end case study, working with a Welsh software licencing business who want to move their sales and customer service processes online
Client Profile
Profile
Sector: Software Licencing
Offices: 2
Employees: 19
Target Users: 12
Intended Use: Sales & Customer Service
Current System: Excel and Office365
Requirement
1: To improve the sales and customer service processes
2: To prioritise potential customers better
2: To track customer communications, tasks & renewals
3: To cut admin time when searching for data/records
4: To have one true customer record
Users
Super Users: 2
Full Users: 6
Team Members: 6
Discovery
Core Requirement
- Lead & Opportunity Management
- Account & Contact Management
- Case Management
Budget
- £3K - £5k implementation
- £300 p/m licences
- Support: TBC
Technology
- PowerApps vs 365 Apps
- Dynamics 365 Sales
- Custom PowerApp
- Outlook
- Office365
Approach
- Dynamics 365 Sales Install
- Interactive demo to full business
- Wikis and Customised training scenarios sent to users
- Day 1 - Interactive 0.5 days session with Sales and Customer Service teams
Delivery - Day 1
Preparation
- Dataverse Production Configured
- Dynamics 365 Sales installed
- Users given base level security access
- Access validated for all users
- Demo of core sales entity usage provided
- Practical scenarios completed by users
Setup
- Sales Hub app used
- Outlook app installed, for licenced users
- Chrome used to access live environment
- Personal settings configured
- Security applied - 2FA (not by us!)
User Process
- Customer records added
- Leads added & processed
- Opportunities created & managed
- Cases created and linked to customers
- Emails tracked from Outlook to Customer records
- Personal views created
- Dashboards & charts created
Outputs
- More training time required
- Redundant fields on core records to be removed
- Redundant system views and dashboards to be hidden
- New fields required on Account, Lead, Opportunity and Case
- Data import training required
- Day 2 required
Delivery - Day 2
Feedback
- Basics understood
- What about record ownership?
- What about duplicates?
- What about offline?
- Some users forgot entity definitions
- When do you use a Lead vs Opportunity?
- What about exporting to Excel?
Actions
- New fields added to Account, Lead, Opportunity & Case
- Redundant fields removed from Forms and made unsearchable
- Business Process Flows for Lead to Opportunity & Case updated
- Redundant charts and dashboards removed
User Process
- More sales training provided
- Case closure training provided
- Advanced Find training provided
- Data import and excel online training provided
- Activity management training provided
- Practical scenarios revisited
Outputs
- Less user confidence today
- Basics understood, more focus on additional and peripheral functionality
- More questions than answers!
- Some negative feedback on Sales Hub app (too many options)
- Can we automate reports and notifications
- Requests for one page reminder guides
- Day 3 required